Facebook has been quickly upping their game on voter engagement via their Facebook Town Hall features.
For quite awhile now, Facebook has been reducing the number of posts they show in the newsfeed. To get your posts shown, you must pay for advertisements.
This means that your constituents may – or may not – see all of the great content you are posting on Facebook.
Paying for ads makes it tough for many public servants to get the word out to those that they represent. Oftentimes, elected officials aren’t going to pay for Facebook Ads outside of a campaign.
This Week in Your Government
If you have your Facebook Page set up as a politician, make sure to set up your Facebook Town Hall (go here RIGHT NOW and set it up if you haven’t). Facebook has begun showing relevant information in your constituents’ newsfeed called “This Week in Your Government”.
Facebook Town Hall for more page likes
Your constituents can very easily sign up to receive this feature. Your relevant news will be directly put through to them.
The posts that show in the ‘TWIYG” section show all of the information for everyone that represents your constituent whether they follow that Facebook Page or not.
This means that constituents who don’t directly follow your page will still see your posts and it will provide extra exposure and help you gain more likes.
As you see in the image below, I don’t directly follow my Representative Jason Lewis but Facebook gives me the button to quickly and easily Follow Jason Lewis.
This is HUGE for local elected officials to get more coverage and help share their stories.