Today, we welcome Sara Thatcher, a media relations wizard, to the podcast. Sara is a Senior Account Executive at Goff Public in St. Paul, Minnesota specializing in work supporting local governments and communication.
In this episode, Sara teaches you how to develop, maintain, and leverage media relationships for local elected officials. It is a great conversation where we set up the basics of Media Relations and go deeper on a few items.
Where to find Sara Thatcher:
Media Relations Topics Sara Covers:
- Value of development solid media relationships
- How you choose what to discuss and when to work with media partnerships
- Pitching stories to media partnerships
- How to leverage media relationships during political turmoil